Short online courses with certificates : Awareness stage, Short online courses with certificates. During the awareness phase, clients define the challenge they face or the opportunity they want to pursue, and they also decide whether the goal or challenge should be a priority.
🤓 Short online courses with certificates To fully understand the awareness phase, ask yourself: ✅
How do buyers describe their goals or the challenges they face Short online courses with certificates?
How do buyers educate themselves about these goals or challenges?
Are there common misconceptions buyers have about how to address their goals or the challenges they face?
What are their priorities?
Perception stage Short online courses with certificates
Clients have clearly defined the goal or challenge now and want to address it as they evaluate the different methods or methods available to pursue the goal or find a solution to the challenge.
🔥 Ask Short online courses with certificates yourself: 🤑
What categories of solutions are buyers looking for?
How do buyers or customers educate themselves in different categories?
How do buyers perceive the pros and cons of each category?
How do buyers decide which category is right for them?
The decision stage
In the decision-making stage, buyers have already decided
on the solution category. For example, they can write a list of what suits them and decide what suits their needs.
✨ The questions you should ask yourself to understand the decision stage are: 💥
What criteria do buyers use to evaluate available offers Short online courses with certificates?
When buyers research your company’s offerings, what do they like about it compared to the alternatives? What are their concerns about your offers?
How do they differ on the decision?
Do buyers expect to try out the offer before purchasing it, what are their expectations?
The answers to these questions will provide a solid foundation for the buyer’s journey (the customer journey).
😂 Perhaps after Short online courses with certificates dividing customers according to each stage, the following question may have occurred to you: 🔥
What kind of content will I provide in each stage to create a customer journey planner?
A picture of the types of content used during the purchasing trip
Types of content used
Each stage of the buying journey requires unique and different types of content, and
below you will find the most important content formats according to each stage.
Customer Journey Planner
Awareness stage
The content of the “awareness” stage usually appears in the following formats:
Tutorial Blog Articles * Learn how to create a blog here
E-books, white papers, checklists, or guides
Fees Aaltsoarah Infographics
Reports and research by field
Explanatory videos
After absorbing several parts of the content, the buyer will start to formulate his challenges as well as know his chances of finding a solution, and through this understanding his next step will be awareness and start thinking about the different solutions available.
⭐ Perception content Short online courses with certificates usually appears in the following formats: ⌚
More specific and technical blog articles
Worksheets or e-books that contain comparisons
Webinars live or recorded
Video to illustrate product features
So now the buyer knows and educates enough to take the next step in their purchasing journey
where the big decision will be made.
The decision-making stage
Typically, the content pieces are in the following formats:
Documented success stories, case studies, or testimonials
Comparison documents of seller, product, or price
Live offers or consultations around the clock.
Free product trials
«Who We Are» or «Our Story» Pages
Conclusion
Perhaps the main goal of this journey is to create more content and opportunities to solve consumer problems using as many platforms as possible to help guide them through the sales journey.
Never underestimate the capabilities of the «customer journey» buying journey!
Once you understand how to show the right content to the right person at the right time,
your business will start to thrive.
You can use this understanding to guide your marketing campaigns, whether using digital marketing in general or using content marketing .